Professional Competently delivering our Mission and Vision, effectively managing risks and safeguarding, accountable and compliant in everything we do. Giving everyone affected by our lovely service, directly and indirectly, confidence in our ability to deliver safely, effectively and consistently. Passionate and compassionate Putting our older friends and volunteers at the heart of everything we do, everyone treated with the same care, respect and dignity that we would expect for ourselves and our own loved ones. Ambitious Breaking the mould, approaching challenges with creativity and determination to succeed. Continuously monitoring performance and seeking improvements in everything we do. Authentic and transparent Being true to who we are; our mission, our values and our brand; our words always matching our actions. Trusted to keep our promises, to do what we say we’ll do, how and when we say we’ll do it. Completely open in our communications, proactively sharing information about our performance, the impact we’re having and how we spend the money people raise to fund our special service. Seeking feedback from all quarters and always answering any questions honestly and within expected timescales. A community Enabling a community of dog lovers in our North East region - the Wag community - each playing our own parts in helping older dog lovers who are having difficult times and can no longer have their own dogs. Some of us have special dogs and give up our time to share them, some of us donate or fundraise to help provide special Wag friends at no charge, some of us organise things and keep it all safe and some of us have lost our own dogs and can’t have another one and really miss a furry friend to cuddle. All of us understand what it feels like to lose a dog and a friend. #wearewag